Funny Focus Group moment on Oscars

It’s not often that aspects of survey research make it into the public sphere. Last night’s Oscars included some “recovered focus group footage” from the Wizard of Oz. It’s hilarious, and there’s a good reason why it is. Humor often happens when occurrences don’t match expectations. We tend to expect every member of the focus group to be reasonable and representative, but the reality of that just isn’t true.

 

Anyway, enjoy!

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