The future doesn’t belong to big or small data. It belongs to the disruptors.

Research is evolving fast. There is less support and more doubt for traditional methods, a fast- changing set of expectations from end-users, and a fast-evolving field of nontraditional methods and approaches. The future of research does not belong to big data or small data. It belongs to the disruptors. It belongs to those that can recognize and challenge the assumptions underlying their methodologies. The future belongs to creative approaches, connected data, and collaboration.

 

Research requires listening and understanding.

In order to create research that is useful, there needs to be a deep understanding of end-users, clients, and the context of the products we create. This requires listening, understanding, and creating opportunities to learn more, both by representing end users and clients more directly in the development process and by qualitative research methods. Qualitative research provides methods of collecting and analyzing information about people, in-person, virtually and through behavioral data sources, and it must provide a vitally important role in evolving research methods.

 

Research requires ever-changing analytic capabilities and creative, open minds.

We live in an era when data is plentiful. But the data looks different from what we saw in the past. We need capable and versatile technical workers who are able to process data. And we need the creativity to put the data to use in ways that benefit end-users.

 

Research must embrace diversity.

Creative strategy and good user-focus can’t spring from echo chambers. We need to connect to divergent experiences and views early and often in order to create good products. People with divergent views can raise questions earlier in the development process and allow us to integrate holistic solutions for problems we could not have thought of alone. Diverse experiences allow us to be more creative because they provide more material to inspire us. And diversity is crucial for us to successfully compete in the global marketplace.

 

Research design must be iterative.

If we want to create new ways of analyzing and connecting data, we have to be free to experiment with new methods, test new methods, and allow end-users to test proposed solutions. Often what we create doesn’t function the way that we expect it to. In an era where data does not need to be designed and collected, we have the flexibility to find creative ideas (“ugly babies”), nurture them, test them out, and tweak what doesn’t work.

 

Silos no longer make sense in research

It no longer makes sense to separate end users from developers or quantitative from qualitative. The best disruptive, creative potential lies in the mingling of methods and people. The most useful products are the ones that can be created collaboratively.

 

Research can be agile.

Agile development has become standard practice in much of the software development world, but it makes sense for research as well. Agile teams can involve end-users, UX researchers, quantitative methodologists and qualitative methodologists. Research can be built by agile, creative teams that feel free to question and inspire each other.

 

Creating high performing teams has never mattered more.

There is a growing body of great research about what makes a highly effective team. Effective teams are empathetic and open. They consider each other’s interests. They are practical and focused on the end product. They are comfortable asking questions and brainstorming solutions. They work collaboratively, and they celebrate their accomplishments.

 

The future of research is bigger than any one person or silo. It requires us to come together in new ways. I already see some firms moving in this direction- kudos to them. A new era is here, and I’m excited for us all!

Ruby slippers? The professional skills that parenthood builds

As a parent of older children, I am strongly aware of the ways in which parenthood has affected my career. I’m also aware of the many professional skills that parenthood has reinforced in me. Lately I’ve found myself discussing these skills with other parents, many of whom had always focused more on the drawbacks of parenting than on the advantages it brings to the workplace. These skills can be like our ruby slippers. They are wonderful, and we’ve developed them along the road without ever realizing what we’ve had.

For example:

1. The buck stops here.

There is a moment in (very) early parenthood when you hear your child cry and wonder what someone will do to soothe them. In the next moment you realize that you (more than anyone else on earth) are the one who is supposed to soothe the child. This is a big step in your transformation into parenthood. This sets the stage for you to advocate for your child, defend your child and soothe your child. But it also transforms you as a person, from someone who expects others to do things to someone who expects to do things yourself. The guts with which you advocate for your children should also help you advocate for yourself and your co workers, and the proactive habits you develop can permeate everything you do, both in the home and in the workplace.

2. Efficiency

Wasting time is a big deal for parents. I am happy to waste time on a kayak, at the beach, or hiking with my kids. But I am not willing to redo work that I have already done. This distinction has made me very aware of my time use and organization. Although multiple layers of checks and balances can be great, I don’t want to read the same email twice, shuffle the same piece of paper twice or spend time trying to figure out where I left off with a project- potentially redoing work that I have already done. My time feels precious, and that drives me to be significantly more organized and efficient. It also drives me to think carefully about process and streamline what I can to maximize quality and minimize unintentional duplication.

3. Prioritizing

There is more work to do than you will ever be able to keep up with. You can’t work full time or overtime and pursue professional development, and then come home and keep a perfectly clean and maintained home, cook a full meal, keep up with the laundry, spend time doing homework and teaching extra lessons, attend PTA and school events, take your kids to lessons of all kinds, do bathtime and bedtime rituals, juggle sick kids and dentist appointments, keep up with all of the bills, paperwork and repairs that arise, exercise regularly, keep up with the news and trends, pursue spiritual fulfillment, participate in your community, develop your hobbies and interests, spend time with your extended family, and enjoy leisure time. You will have to prioritize the things that you find most important and necessary. Thinking strategically about your time is also a really great professional skill that will help you to better organize your time and the time of your team.

4. Reconciling differences

The priorities that you have chosen from the list above will evolve over time, and they will be different from the priorities that others choose. Your priorities will differ from other adults’ priorities, and they will differ from your kids priorities (and their priorities will differ, too!). Somehow you will have to reconcile these differences, and “my way or the highway” will only get you so far. At work you will also find that you have different priorities than other people you work with. Managing differences in priorities is a great professional skill to have.

5. Dealing with personal conflicts

One amazing lesson of parenthood is that just when you are ready to turn and run for cover from your child is just about when you need to spend more time together. Find a change of scenery and an activity that you both enjoy, and retreat to it together. Whatever challenge you were stuck on will usually become much easier to pull through after a break. The same trap of pulling away and developing conflicts happens in professional environments. These traps can grow into irreconcilable differences if they are left to fester, but they can often be little more than small bumps in the road if they are caught and acted on early.

6. Gratitude for intellectual challenges

I love parenthood. But as much as I LOVE Boynton and Dr Seuss books, I am also very happy to balance out family time with activities that stretch my mind and make me think. Before I became a parent I took a career for granted. Of course I would always be working! But in the early days of parenthood it sometimes felt like a miracle to walk into the office on time, fully dressed, and rested enough to do my work. I am very fortunate to not only have a job that supports my family, but to have a job that keeps me intellectually stimulated and interested. I am interested in research methodology, and I am extremely grateful to be able to pursue that interest. For someone who had labeled solo trips to the grocery time “me time” for years, graduate school felt almost like a really great book club. It was an excuse to read great books, write interesting papers and have regular discussions with adults who shared some of the same interests. A career is not just a responsibility; it is a privilege.

7. Explanations, explanations and more explanations

I spent a few nights while I was in graduate school reading academic articles to my family and explaining why they were so cool and interesting. I also practice talks with my family, taking detours to make sure they understand what I’m saying. Being able to communicate about your work with any audience is a real gift. Not only does it help you develop a great understanding of your work, it helps prepare you to interact with a wide variety of people.

 
There are many more topics along these lines that I could cover, and maybe I will cover them another day. But for now I hope you’ve taken some inspiration from the advantages that parenthood brings to a career. Parenting can make you more focused, more proactive, better able to deal with an array of people, and more grateful for work and the challenges it brings. It brings challenges, but it also fortifies you.